PRIVACY.TV SOLUTION FOR ENTERPRISE CLIENTS
Privacy.TV is a free privacy compliance solution for Connected TV and Advanced Media that offers consumer opt-out for publisher, adtech platforms, data providers and device manufacturers.
Privacy.TV provides consumer privacy capabilities as well as features and requirements needed to help organizations become compliant with the California Consumer Privacy Act (CCPA) going into effect January 1, 2020.
Privacy.TV will enable the following privacy compliance capabilities:
- Consumer disclosure statement
- Consumer opt-out (app, device, and household)
- Consumer opt-in and profile correction
- Partner API
- Secure five-year audit records of opt-out and audience
PRIVACY.TV SOLUTION FOR CONSUMERS
Privacy.TV is the consumer privacy and opt-out solution for audience- based OTT and Connected TV advertising.
WHAT IS PRIVACY.TV?
Privacy.TV is the leading privacy opt-out solution for streaming Over-The-Top TV (OTT) audience-based ad targeting that works across devices and publisher apps. Privacy.TV believes that you, the consumer, should have the right to choose to participate in, limit, or completely opt-out of audience-based OTT ad targeting.
MISSION OF PRIVACY.TV
The mission of Privacy.TV is to bring higher-level privacy control and an enhanced consumer experience to CTV and Advanced Media.
Privacy.TV allows consumers to opt-out of audience-based OTT targeting at the household level, as opposed to just the individual device or publisher level. By providing a household-level opt-out solution, consumers have the ability to control the use of information for audience-based OTT targeting across all internet-connected TV devices and screens within their household.