Privacy Policy

Last Updated: May 1, 2020

This website is powered by Tru Optik Data Corp. ("Tru Optik", "we", "us" or "our"). Tru Optik provides a technology that allows advertisers to deliver targeted advertising in connection with longform professional video content delivered over the Internet. At Tru Optik, we give you choices about whether and how data about you might be collected and shared for advertising purposes. For that reason, we power Privacy.TV, a service that allows consumers to opt-out of interest and behavior-based advertising for all Privacy.TV compliant apps and devices. If you are interested in learning how Tru Optik collects, uses, and discloses information on its advertising platform, please visit

Information We Collect and How We Use It

Information Consumers Provide Through our Opt-Out Feature

If you are a consumer and visit Privacy.TV to opt-out of interest and behavior-based advertising using our opt-out feature available here ( we will collect identifiers such as your IP address and certain electronic network activity information about your device. We collect and use this information only to record and maintain your opt-out preference within our systems and to communicate your opt-out preference to our partners that use Privacy.TV for their opt outs."

Information Provided by Current or Potential Partners of Privacy.TV

If you are a current or potential partner of Privacy.TV and provide us your information so that you can learn more about working with Tru Optik and using our opt-out services, we collect the information you provide to us, including identifiers such as your name, and contact information, and your professional information such as your title and company. We use this information to contact you about potential opportunities to partner with us, to market and promote our products and services, to respond to your requests, and to provide customer service.

Information We Collect Automatically From Visitors to the Privacy.TV Website

When you visit Privacy.TV we collect certain information from your browser or device automatically. This information includes identifiers such as IP addresses, cookie identifiers, device identifiers, other identifiers from similar tracking technologies, and unique identifiers. It also includes Internet or other electronic network activity information, such as information about your visits to and use of the site.

Our technology works by using IP addresses and other information we collect to link together devices that we think may be used by the same person or household. This allows us and our partners to opt-out all of the devices that we are able to associate with the IP address from which you have chosen to opt out. We also use this information to provide and improve our products and services; to develop new products and services, including through internal research and technological development; to maintain the quality, safety, and security of our services; and to investigate and deter fraudulent, unauthorized, or illegal activity.

How and Why We Share Your Information

We may disclose the digital identifiers we collect to the following categories of third parties for the following business purposes:

  • to our partners that use Privacy.TV in order to help them update, run, and maintain their opt-outs and honor their consumers opt-out choices;
  • to our group of companies, and third-party service providers and vendors who provide services to us, for example, to support the functionality and security of our website; and
  • to potential buyers (and their agents and advisers) in connection with any proposed business deal, acquisition, or merger involving any part of our business.

We may also share the digital identifiers we collect with law enforcement, regulators, courts, and other third parties where we believe disclosure is (i) required by law, (ii)necessary to exercise, establish or defend our legal rights or the rights of others as appropriate, or (iii) needed to protect the safety and security of Tru Optik, you, or any other person.

Opting Out of Targeted Marketing Using Tru Optik Market Segments

On you can opt-out of interest and behavior-based advertising for all Privacy.TV compliant apps and devices. Tru Optik and other companies identify households for purposes of delivering targeted advertising based on behavioral/interest-based categories and other information associated with such households. One of the elements (but not the only element) that makes up a household" is the IP address associated with that household. IP addresses are assigned by your Internet service provider to the router used to access the internet for connected devices in your home and/or business. When you choose to opt-out through we and the companies that use Tru Optik to power their opt-outs will exclude any "households" that are associated with the IP address(s) from which you have chosen to opt-out from targeted advertising. For this reason you should opt-out at each location where you wish to not receive targeted OTT advertising. In the event your IP address changes or you access an OTT service from a different location the opt-out will not be effective"

When you opt-out by clicking the button below, an opt-out cookie (from will be stored in your web browser, and your IP address will also be stored by Tru Optik. Tru Optik and partners that use Tru Optik to power their opt-outs will know the choice you have made when they see your optout cookie, or, with respect to non-browser-enabled software clients, your IP address, and will apply your choice to all devices that they have associated with the opted out device. If you block or delete the opt-out cookie, Tru Optik will not see your choice.


If you delete your cookies, you will need to opt-out again. The opt-out only applies to the browser in which you set it. If you opt out, data may still be collected about your web browsing activities and you will still see advertising. If you wish to block or delete cookies altogether, you can use web browser settings to do so. We will store your opt-out choice with your IP address, but the choice will not be effective if your IP address changes or if you use an OTT service from another location.

Special Information for California Residents

If you are a resident of California, please review these additional privacy disclosures.

Information we Collect, Use, and Disclose

California law requires us to disclose to consumers the categories of personal information we collect and how we use them, the categories of sources from which we collect personal information, and the third parties with whom we share personal information. Please refer to the Information We Collect and How We Use it" and "How and Why We Share Your Information" sections above for these details. "

Access and Deletion

If you are a California resident, subject to certain limitations and restrictions, you may also have the right to request access to or to deletion of your personal information. Please note however that because much of the information we collect does not identify you individually, we may not be able to verify your request and therefore may not be able to fulfill your request. If you have any questions about your rights or our disclosures, you may reach us at 1-888-248-2592 or [email protected]

No sale of your personal information

Tru Optik does not sell any of the personal information it collects through the Privacy.TV website or the opt-out feature.


We will never discriminate against you for exercising any of your rights under California law.

Contact Us

If there are any questions or requests regarding this Privacy Policy please contact us at [email protected]