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What is OTT TV?
"Over-The-Top" TV, also known as OTT, refers to long-form professionally produced media content, i.e., TV shows and movies, that are distributed over the internet instead of through a traditional cable or satellite connection. Most OTT TV is watched at home on large screen Connected TV's just like traditional television. Because it is internet-based, OTT TV can also be streamed to personal computers, tablets, and smartphones while at home or away from home.
What is audience-based targeting?
Audience-based targeting is the practice of using information advertisers or third parties have gathered about consumers to deliver advertising that is more relevant to the consumer. For example, a consumer electronics manufacturer might use information collected on warranty forms to target ads to customers likely to be interested in its latest product, or an airline might direct ads to consumers who recently visited travel apps on their smartphones.
What is Privacy.TV?
Starting January 1, 2020 Privacy.TV will be the only privacy opt-out solution for streaming “Over-The-Top” TV (OTT) audience-based ad targeting that works across OTT devices and publisher apps. Privacy.TV will provide OTT consumer opt-out and data transparency capabilities for publishers, adtech platforms, data providers and device manufacturers.

Privacy.TV enables consumers to choose to participate in, limit, or completely opt-out of audience-based OTT ad targeting.
How does Privacy.TV work?
Privacy.TV solves for many challenges the industry faces. Unlike other siloed offerings that leverage only individual identifiers like cookies and IFAs (Connected TV device advertising IDs) updated at widely varying frequency, Privacy.TV reconciles against Tru Optik’s patented 80 million OTT Household Graph™ and is updated every 24-hours.

Privacy.TV is also device and platform agnostic. This means that a consumer can opt-out his or her entire household vs. only a specific device (i.e., a certain TV).
How does Privacy.TV help companies comply with CCPA?
Privacy.TV takes consumer privacy capabilities several steps further and provides the features and requirements needed to help organizations become compliant with the California Consumer Privacy Act (CCPA) going into effect January 1, 2020.
If I opt-out on Privacy.TV, does that mean I won't receive any OTT advertising?
Opting-out of audience-based targeting does not mean that your household will no longer receive any OTT advertising. It merely prevents Tru Optik and our participating partner companies from using or selling information about your household's interests and behaviors to influence the OTT ads you receive.
If I opt-out on Privacy.TV, will my household no longer receive any audience-based TV advertising?
Not necessarily. While many companies that deliver audience-based OTT advertising are Privacy.TV partners, some are not currently participating.

  • Some audience-based ad targeting occurs outside of OTT TV. For example, if your cable or satellite TV service has an "on demand" programming mode, you may receive audience-targeted ads while using that feature.
  • In addition, some cable and satellite TV providers deliver audience-targeted ads to their customers' set-top boxes during certain programs or at certain times of day.
If I opted using Privacy.TV, should I participate in other OTT TV opt-out services?
Privacy.TV is the leading privacy opt-out solution that works across OTT devices and publisher apps. Choosing to activate device-level or publisher-specific opt-out features will not reduce the privacy control provided by Privacy.TV, and in some cases may provide additional exemption from audience-based OTT targeting.
Can I opt-out using Privacy.TV when I am NOT at home?
For security and validation, we will only honor the opt-out when you are in the home with the Connected TV device.